What The Academy brand looks like
Brand Colors
The Academy is excited to introduce our new international color palette, inspired by the diverse cultures and identities of our global audience. By embracing a wider range of colors and styles, we're creating a brand that's more inclusive and representative of the world we serve. Whether a participant is in Africa, Asia, or Central and South America, we want them to feel empowered and inspired by The Academy's brand.
Primary Color
The Academy's dominant color is an updated Academy Red, a bright red that leans towards coral.
Academy Red
| HTML |
#E82D3B |
| RGB |
232 45 59 |
| CMYK |
3 96 81 0 |
optimism, energy, passion, hope, and love
Supporting Colors
The Academy's secondary colors are a supporting tan, gold, and light green. These colors represent the earth and its abundance and natural diversity.
Academy Earth Tan
| HTML |
#DE9157 |
| RGB |
222 145 87 |
| CMYK |
11 49 74 0 |
the Earth, solid foundations, effort and hard work
Academy Gold
| HTML |
#E6BB33 |
| RGB |
230 187 51 |
| CMYK |
11 25 94 0 |
abundance, wealth in all things, wisdom, and security
Academy Vibrant Green
| HTML |
#D2DE2A |
| RGB |
210 222 42 |
| CMYK |
22 0 98 0 |
life, community, growth, planting and harvesting
Accent colors
The following colors can be used sparingly to accent the brand:
Academy Dark Gray
| HTML |
#393939 |
| RGB |
57 57 57 |
| CMYK |
69 63 60 52 |
boldness, clarity, knowledge, and language
Academy Ocean Blue
| HTML |
#216EA8 |
| RGB |
33 110 168 |
| CMYK |
87 55 10 0 |
stability, faith, intelligence, and intuition
Academy Sky Blue
| HTML |
#49B2E3 |
| RGB |
73 178 227 |
| CMYK |
63 13 1 0 |
creativity, inspiration, imagination, and confidence
Logo
The Academy's logo has been simplified to its core elements. This will allow the logo to be used in many different ways.
Primary Logo
The primary version of the logo is the updated shield in Academy Red with the name of The Academy in Academy Dark Gray stacked in three rows on the right side.
The logo may be rendered officially in English, Spanish, Portuguese, and French.
Logo Variations (alternates)
One authorized variation of the logo is displaying the shield icon by itself. However, do not display the typography of the logo by itself. Avoid using the shield by itself in black. The full logo is a better choice when you are constrained to black and white.
Single-Color Logos
If you need to use the logo as a single color, Academy Red is the preferred version. Alternatively, the logo can be rendered in black and white.
Reversed Logos
The logo can be reversed as white on Academy Red or any background that is uncluttered and provides enough contrast. The background does not have to be a solid color.
Logo Guidelines
Here are some basic guidelines for using the logo correctly:
Logo Spacing and Sizing
Ensure that the logo, regardless of the version used, has sufficient whitespace surrounding it to maintain the brand's prominence on the page or screen.
To establish an appropriate margin for the logo, envision one of the bars of the shield icon above, below, and on both sides. The spacing does not need to be measured precisely; simply use this rule of thumb as a guideline.
Consistently maintain the logo's minimum size of 0.5" in height for print materials, and 54 pixels for digital displays. Keep in mind that these dimensions are not equivalent; the digital minimum height is 150% larger than the print minimum to guarantee readability.
Logo Usage (Do's and Don'ts)
Follow these basic guidelines to ensure correct logo usage:
Correct: Display the logo larger than its minimum size, in the approved brand colors, with adequate margin around it on white or light-neutral backgrounds.
Correct: Display the reversed logo larger than its minimum size, in the approved reverse color (white), and with adequate margin around it on dark, uncluttered backgrounds.
Incorrect: Do not warp or distort the shape of the logo.
Incorrect: Do not rotate the logo.
Incorrect: Avoid displaying the logo on top of cluttered backgrounds, such as detailed photos, as this can reduce legibility.
Incorrect: Do not add drop shadows, bevels, or other Photoshop effects to the logo.
Incorrect: Do not change the color of the logo elements.
Incorrect: Do not alter the size or position relationship between the icon and the text.
Brand Typography
The Academy has streamlined its approved fonts, adopting a single font for both headlines and body text. We are no longer utilizing the logo font for headlines. This decision allows the logo's serif font to stand out and feel more distinctive within the brand context, thereby reinforcing the brand image.
